about us

David is a go-to-market strategist with deep expertise in youth sports and emerging sports technologies. David's diverse background in product marketing, partnership management and marketing, campaign strategy, account management, and athlete marketing will be a fit with your firm, whether you're looking to grow in your vertical or enter a new space.

Experience

2023-2024

GameChanger

Product Marketing

Led GameChanger's Emerging Sports GTM strategy as an integrated marketing leader.

Core Competencies:

GTM Strategy & Product Marketing
ICP Development
Messaging & Positioning
360-Degree Campaign Strategy and Execution

2019-2023

Hudl
Marketing & Partnerships

Led marketing Hudl's high-growth youth sports vertical across six sports. Key projects included Focus Flex launch and Hudl 90, a virtual summit for coaches. Also managed a portfolio of partnerships and sponsorships, including large-scale coaches associations and state high school associations.

Core Competencies:

GTM Strategy & Product Marketing
Content Strategy
360-Degree Campaign Strategy and Execution
Partnership Marketing

2018-2019

Stack Sports
Partnerships and Account Management

Managed a portfolio of partnerships and high-level enterprise accounts for professional leagues. Clients included Major League Lacrosse, National Lacrosse League, several professional hockey leagues and international basketball federations.

Core Competencies:

Account Management
Partnership marketing

2013-2017

Ballengee Group

Athlete Marketing

Assisted in launch of Ballengee Group, a sports agency representing professional baseball players and UFC fighters. Negotiated over $1MM in contract value with brands like Topps, XBOX, Bank of America, Fanatics, and more.

Core Competencies:

Athlete Management and Marketing
Events and Appearances
Sports Philanthropy